1.
Home
The Prime Life PR homepage functions as an insurance solutions hub, connecting clients with a network of over 100 authorized representatives. The design highlights key services such as life and health insurance, presenting a clear and professional value proposition that makes it easy to find information from the first contact.
2.
Typography & Colors
The visual identity uses a palette of blues (light and dark) with light gray to convey trust and stability. The Rubik typeface was used for headings for a modern style, and Cabin for body text to ensure comfortable and professional readability throughout the site.
Typography
Rubik
Primary
Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk
LIMm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww XxYy Zz
Cabin
Secondary
Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk LI
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
Colors
01
#082D75
Primary
02
#1CC1D3
Secondary
03
#FFFFFF
Text
04
#646e84
Subtitles
05
#395D94
Accent
06
#F5F8FB
Backgrounds
3.
Academia Prime
This is the recruitment section, where interested individuals can complete an application form to join the team. It’s designed to convert visitors into new representatives by facilitating data registration and allowing applicants to take the first step toward training and becoming part of the Prime Life sales network.
4.
Responsive
The website features a fully responsive design, optimized for performance. All elements automatically adjust to any screen size, ensuring that users and agents can navigate and complete forms comfortably from anywhere.
5.
Interface
The interface focuses on simplicity and efficiency. Through clean navigation and straightforward menus, distractions are eliminated so users can quickly access important information. It’s a functional design that prioritizes user experience and ease of use.
Thank You!
This project achieves a perfect balance between aesthetics and functionality. With intuitive navigation and a clear focus on conversion, the website becomes the key digital engine for brand growth and attracting new talent in Puerto Rico.