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Humanizing your brand allows you to connect with your target audience, since your audience can identify with what you say or do. It is about the human element, about showing a person with goals, values, mistakes and personality. The value of a humanized brand or personal brand is great, sometimes you can be perceived as a mentor or influencer, offering you value.
Below I show you how I managed to humanize my brand so that you can do it:
Your personal brand is more than a business
Humanizing your brand is a way to create an emotional connection with your audience and generate loyal followers in the process.
Show your personality
Show who you are, don’t hide anything about yourself, let them see your personality and the values you represent. Being genuine is key to connecting with your audience.
Use social networks
You can humanize your brand with the use of social networks. Share memorable moments, stories and personal content you want to share.
Interact with your followers
In addition to publishing content, talk to your followers, answer the comments and questions they write. Remember that they are not talking to a robot, they are talking to a person who is willing to help them and listen to them.
Be realistic at all times by humanizing your brand
If at some point you failed, share it, maybe some of your followers may have been going through the same experience and do not know how to work the situation, telling it may help them. Likewise, talk about your accomplishments, they are sure to join you in celebrating them.
Informal is formal
Your way of speaking can be the one you use every day because it is the one that characterizes you, this allows people to associate whose voice it is just by listening to it. There is no room for corporate and cold language, this is a personal brand.
If your goal is to be the face of your brand, you must humanize it. Remember to be you at all times and show your personality along with your values in order to create emotional bonds with the people who follow you. An example of personal branding can be seen here.